Shaping how businesses are seen, valued and trusted.

The Lane Edit Strategy Meeting with Joseph

The Lane Edit works across strategy, brand identity and storytelling, shaping how fashion and supply chain businesses show up and compete in the markets that matter.

Our work spans luxury fashion and lifestyle, with a focus on apparel and textiles. We support international suppliers and emerging brands, helping them stand out, communicate their value clearly, and connect in a way that builds trust.

Whether building a strong brand identity, defining how value is communicated, or reimagining how brands present themselves, we position businesses for long-term partnerships and sustainable growth.

The Lane Edit - Strategy
The Lane Edit Studio
The Lane Edit Story

Strategy

The foundation for sustainable growth.

Strategic work that clarifies your positioning, message and competitive advantage.

    • Audience and market insight

    • Brand positioning

    • Purpose, mission and values

    • Value proposition

    • Tone of voice and messaging

    • Go-to-market strategy

    • Brand repositioning

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Studio

A brand identity that sets you apart.

Creative work that shapes how your brand is seen, experienced and remembered.

    • Brand identity and visual systems

    • Brand guidelines

    • Website design and build

    • Creative | Art direction

    • Brand imagery

    • Campaign shoots and lookbook production

    • Sales decks and presentations

    • Catalogues and brochures

    • Marketing and partnership materials

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Story

Managed for you.

Ongoing communication that builds engagement, trust and influence over time. Handled end-to-end.

    • Social media strategy

    • Social media management

    • Content creation

    • Newsletter campaigns

    • Blog writing

    • Thought leadership

    • Ghostwriting

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Story

Guided.

Practical sessions, audits and advisory to build engagement, trust and influence. Built to be led in-house.

  • The Visibility Session
    A social media audit, consultation and quick win action plan.

    Content Frameworks
    Structured content systems and templates to support consistent communication.

    Team Workshops
    Practical sessions to strengthen content creation and platform skills.

    LinkedIn Advisory
    Guidance on building presence, visibility and partnerships.

    Advisory Support
    Continued guidance from our experts as your business grows and evolves.

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  • SOKO Kenya website

    SOKO Kenya • Strategy • Studio • Story

  • Kujuwa Initiative Impact Video

    Kujuwa Initiative • Strategy • Studio • Story

  • Kujuwa Initiative • Art Direction

    Kujuwa Initiative • Strategy • Studio • Story

  • Social Media Management

    Everglades Rhythm • Strategy • Studio • Story

  • A woman with curly hair stands in a photography studio, wearing a black crop top and colorful wide-leg pants with a geometric pattern, while facing sideways near a white backdrop and a large Godox photography light.

    SOKO Kenya • Studio

  • SOKO Kenya Lookbook Production

    SOKO Kenya • Studio

  • SOKO Kenya sample collection

    SOKO Kenya • Studio

  • SOKO Kenya Banner

    SOKO Kenya • Studio

  • SOKO Kenya Brand Assets

    SOKO Kenya • Studio

  • Sophie Lane Fashion Declares Panel

    SOKO Kenya • Strategy • Story

  • "Bringing Sophie on board was one of the best decisions I made."

    Jo Maiden | SOKO Kenya + Kujuwa Initiative | CEO

  • “I was really keen to work with Sophie because of her experience working with artisan suppliers and grassroots organisations, and her genuine commitment to fair trade."

    Morin George-Douglas | Tamayo Life | Founder

  • "Sophie's leadership in marketing and sales has been truly exceptional. Beyond the results, her vision, energy, and the way she brings people together have made a lasting impact on the business and the wider team."

    Chichi Carolyne | SOKO Kenya | Head of Finance & Operations

  • "Sophie is sharp, collaborative, and a true creative asset. Highly recommend her for any brand looking to level up."

    Darren Clarke | Hubspot Media | Principle Producer

  • "Sophie has a calm, presence that helps everyone feel comfortable and confident in the process. She is thoughtful about timelines and delivers work of a very high standard, even in demanding circumstances."

    Kerensa Salzmann Neale | Full Circle Creative Ltd. | Founder and CEO

  • "Sophie brings clear vision, strong aesthetic and great communication, making the work effortless and fun. I always look forward to the next project."

    Rene August | Augustbound | Founder

  • "Sophie presents a super impressive shop window for SOKO Kenya."

    Louise McCabe | SOKO Kenya + Kujawa Initiative | Trustee

  • Sophie delivered a clear strategy and well-defined outcomes. She provided clear, structured guidance, had excellent attention to detail, and has a strong understanding of how important storytelling is in the craft and fair trade space."

    Morin George-Douglas | Tamayo Life | Founder

Trusted by

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Manchester Fashion Week
Kujuwa Initiative
Black background with white text: 'FORM + STORY'
Fashion Declares
Full Circle Creative
SOKO Kenya

We’d love to work with you.

Contact Us